Sony Ericsson Z310i

Formally Sony Ericsson Z610i is the first representative of so called “emotional products” made by this company, while the Z310i can be pointed out as the runner-up here. According to this approach, we could say that affordable, yet eye-candy Sony Ericsson-branded phones aimed at the mass market have been around for a little time. But taking a glance back at the past proves us to be wrong. The whole range of products with Z index onboard clearly demonstrates that. This line-up includes models with reasonable price and quite appealing designs. Basically, it is quite difficult to find any distinctions in the concepts of the Z610i and Z310i. The main differences can be found in design elements and settings. It also should be mentioned, that the junior model is in inferior position to the senior one in terms of screen, memory and so on, but many tiny, seemingly insignificant details creating emotional perception of the product give the Z310i a considerable image boost over its siblingю

Glass-like surfaces are becoming the major hype generators of the 2006-2007 seasons, since they get only onto such expensive products as Motorala KRZR, Sony Ericsson Z610i but also on those which come in at very affordable prices (Samsung E790 or Sony Ericsson Z310i, for instance). Of course, it is hard to deny that such surfaces get soiled in an eye-blink and act as finger-print magnets, but on the other hand the effect achieved by its use leaves behind all the drawbacks. Sony Ericsson Z310i comes in three different trims - Jet Set Black, Blush Bronze and Lush Pink, which all look really smooth and stylish. There is no reason to conceal that the Z line-up mostly appeals to women, especially models with 2xx and 3xx indexes and this very phone is not an exception. Only black colour of shell can be used by the stronger sex, all the other colours are for women only, no about that. Each trim sports glass finishing only for the front plate and the battery cover, whereas other parts of shell are made of milk-white plastic.

This time around, Sony Ericsson has shown remarkable generosity and has not saved a coin on the plastic and its quality. The 2mm thickness of the sides is basically too much for a modern phone. You can go and see it for yourself by detaching the battery cover. Having equipped the model with such bulky layer of plastic the company is targeting to make the phone less vulnerable to the damages in the case of falling down.